I always loved to write. When I was a kid I won awards at school for writing short stories, poems, I even got one of my stories published in a book. I did an admission exam for one of the best universities in Brazil and I got a 10 (the highest score in the Brazilian... Continue Reading →
A lot of brands know they need a content strategy and some even already hired a content strategist. Unfortunately, a lot of them don’t even know what content strategy really means. In this blog post, I will show some concepts, according to different experts in the area, and explain how to create a brand-driven content... Continue Reading →
“We cannot all succeed when half of us are held back.” Malala Yousafzai
If you work with content for the web, you probably know how important is the performance of a website not only for users but also for SEO. But take a moment and think about people with disabilities. How important do you think is the performance of your website for them? In this post, I will... Continue Reading →
The Thinking Aloud test is considered the number 1 usability tool by Jakob Nielsen, the principal of the Nielsen Norman Group, a leading voice in the user experience field. This kind of test offers many benefits but also some disadvantages. In this post, I will discuss what it is exactly, the Pros and Cons and what... Continue Reading →
Photo: @studiobicyclette
On March 8 is celebrated International Women's Day, and although it has existed for more than 100 years, in 2017 it reached peak search interest on Google. In the same month, the global interest in gender equality searches also reached its highest point. To celebrate the date, Google created this great video: https://www.youtube.com/watch?v=lkfpqGWzHCE According to... Continue Reading →
Today I will talk about a great Brazilian project: o "Tem Açúcar?" I've known Camila for about 10 years (I think even more, actually). Besides beautiful, I always found her very intelligent, communicative and with a contagious energy. She had the opportunity to live in countries like India, Thailand, and China to work. There she... Continue Reading →
There are so many cool things to experience and share here in Austria that I was wondering about what would be the topic of this second post. Then I realized that to understand any lifestyle it is necessary to understand a little bit about the language of the place. For those who don't know, in... Continue Reading →
