My reflection about blogging (or a love letter to the Portuguese language)

I always loved to write. When I was a kid I won awards at school for writing short stories, poems, I even got one of my stories published in a book. I did an admission exam for one of the best universities in Brazil and I got a 10 (the highest score in the Brazilian... Continue Reading →

How to create a brand-driven content strategy

A lot of brands know they need a content strategy and some even already hired a content strategist. Unfortunately, a lot of them don’t even know what content strategy really means. In this blog post, I will show some concepts, according to different experts in the area, and explain how to create a brand-driven content... Continue Reading →

Thinking aloud test – loud and clear

The Thinking Aloud test is considered the number 1 usability tool by Jakob Nielsen, the principal of the Nielsen Norman Group, a leading voice in the user experience field. This kind of test offers many benefits but also some disadvantages. In this post, I will discuss what it is exactly, the Pros and Cons and what... Continue Reading →

Tem Açúcar?

Today I will talk about a great Brazilian project: o "Tem Açúcar?" I've known Camila for about 10 years (I think even more, actually). Besides beautiful, I always found her very intelligent, communicative and with a contagious energy. She had the opportunity to live in countries like India, Thailand, and China to work. There she... Continue Reading →

Spreching Deutsch

There are so many cool things to experience and share here in Austria that I was wondering about what would be the topic of this second post. Then I realized that to understand any lifestyle it is necessary to understand a little bit about the language of the place. For those who don't know, in... Continue Reading →

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