Reflecting on Doing a Master in Content Strategy at the Fh Joanneum

It was terrifying. It was stressful. It was nerve-racking. It was difficult. It was overwhelming. It was emotional. It was educational. It was interesting. It was freeing. It was wonderful. It was pleasant. It was great. It was enjoyable. It was crazy. It was long. It was major. It was positive. It was powerful. It was empowering. It was amazing. I’m gonna miss it. No, I won’t. Well, maybe a little. Definitely a...

How the characters of F.R.I.E.N.D.S. combined would be a great content strategist

F.R.I.E.N.D.S. is simply the best show of all time. You can watch just one episode, from whatever season, and have fun. You can watch everything in the right order to have a big picture of the story and have even more fun! The first time F.R.I.E.N.D.S. war aired was in 1994. Twenty-five years ago! But...

Tips for improving your public speaking skills

Public speaking makes me very nervous. I had to do it a lot in the last couple of years for my Master Studies in Content Strategy. At work, I have to do it as well. I am honestly jealous of people who find it an easy task. I am a big fan of Late Night Shows....

How to Perform a Card Sorting Workshop: the Basis for a Content Strategy

To perform a content strategy is not an easy job. In fact, it can be very overwhelming, depending on the scope of the project. A good starting point is to define the communication goals of a brand, to be able to analyze how the current communication is doing and to make recommendations for the future....

How to understand your users and avoid a “Bic for Her” fail

When creating a product and marketing it to a specific target group, a lot can go wrong, especially if you don't know that group very well. You have to remember: you are not your users! In this article, I will show you what NOT to do, using "BIC for Her" as an example, and how to...

Why is website localization important?

In a globalized world, many businesses and brands have ventured into international markets. When it comes to products or services online, many factors should be analyzed when dealing with different countries and cultures. In this blog post, I will talk about the differences between internationalization and location, and what to consider for a successful location....

5 Tips for keeping your mental health while doing a lot at the same time

Being organized is a gift. Being good at time management, in my point of view, is a superpower. Unfortunately, I was not born with any of these gifts, but I think every person can learn both and improve throughout life. Family, home, work, studies … to be successful in all the daily tasks, maintain mental...

Web design development: Analysis of​ the websites of Lego ​and The Knot

From the beginnings of the internet until now, the appearance of websites has changed a lot. This change reflects the evolution of web design. Aspects previously unimaginable, such as a mobile experience, are now fundamental to a website's success. In this blog post, I will discuss some important features of web design nowadays, based on...

My reflection about blogging (or a love letter to the Portuguese language)

I always loved to write. When I was a kid I won awards at school for writing short stories, poems, I even got one of my stories published in a book. I did an admission exam for one of the best universities in Brazil and I got a 10 (the highest score in the Brazilian...

How to create a brand-driven content strategy

A lot of brands know they need a content strategy and some even already hired a content strategist. Unfortunately, a lot of them don’t even know what content strategy really means. In this blog post, I will show some concepts, according to different experts in the area, and explain how to create a brand-driven content...